The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta

  • Andhalia Liza Marie STP Trisakti

Abstract

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 customers of Starbucks Coffee, Jakarta. Sampling using nonprobability sampling method with purposive sampling technique. Data processing is done by using multiple linear regression analysis tools. Based on hypothesis testing, the results of the t test show that servicescape and service quality have a significant simultaneous effect on customer satisfaction.

Published
2019-04-30
How to Cite
MARIE, Andhalia Liza. The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta. TRJ Tourism Research Journal, [S.l.], v. 3, n. 1, p. 56 - 70, apr. 2019. ISSN 2598-9839. Available at: <http://trj.stptrisakti.ac.id/index.php/trj/article/view/46>. Date accessed: 19 aug. 2019. doi: https://doi.org/10.30647/trj.v3i1.46.